bumble

Bumble MarketingBrand Saga

Brand Saga: How Bumble’s marketing flipped dating norms with the first move

By centering its marketing around women initiating conversations, Bumble redefined digital dating. Through grassroots outreach, celebrity-led campaigns, and localised messaging, the brand turned its core feature into a statement.

By Pranali Tawte
Jul 15, 2025 18:47 IST 10 Min read
Bumble anti-celibacy adCampaign Spot
Bumble issues an apology following backlash against its anti-celibacy ad
By Social Samosa
May 15, 2024 18:43 IST 1 Min read
Bumble new logoIndustry Updates
Bumble unveils a new logo
By Social Samosa
Apr 30, 2024 18:42 IST 3 Min read
BumbleIndian Social Media
Bumble introduces a suite of new features for an interactive virtual dating experience
By Social Samosa
Jun 16, 2021 11:04 IST 3 Min read
Bumble marketing strategySamosa Snippets
Inside: Bumble India's efforts of making socially distant dating fun...
By Aishwarrya Chakraverty
Jan 08, 2021 09:07 IST 13 Min read
Indian Matchmaking BumbleSamosa Snippets
The curious case of Bumble on Indian Matchmaking
By Jagruti Verma
Aug 06, 2020 08:52 IST 5 Min read
Bumble equality campaignCampaign Spot
#HowWeEqual: Bumble campaign pushes for equality in relationships
By Meghna Lall
Jan 20, 2020 10:10 IST 21 Min read
Interview: Bumble's Priti Joshi on differentiating from dating appsInterviews
Interview: Bumble's Priti Joshi on differentiating from dating apps
By Jagruti Verma
Sep 10, 2019 09:40 IST 15 Min read
Super Bowl 2019Campaign Spot
Top Super Bowl 2019 Commercials that went for the touchdown
By Paawan Sunam
Feb 04, 2019 14:39 IST 2 Min read
social media campaignsCampaign Spot
Social Media Campaigns Round Up: Ft Maggi, Uber Eats, HP India, and more
By Social Samosa
Jan 11, 2019 12:52 IST 2 Min read
1 2 ... Next