Cannes Lions 2024 winners

The curiosity & positive view towards India at Cannes is very uplifting: Rohan Mehta

In our first interview of the series The Inside Stories, Rohan Mehta shares insights on ‘Lulumelon EOSS’ campaign's recent success at the Cannes Lions International Festival of Creativity. He emphasises the crucial role of client relationships, noting that trust, freedom and deep partnerships are essential for successful campaigns.