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73 (1) Interviews

LS Digital’s Prasad Shejale on what drove group-level profitability in H1

From cross-selling strategies to integrated delivery, Prasad Shejale of LS Digital breaks down the levers that helped sustain 20–29% profitability in a tough market. He further outlines the strategic shift from a marketing firm to what he terms a ‘digital business transformation’ firm.

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