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consumption behaviour

frh Samosa Snippets

Our approach is to maintain platform-agnostic storytelling and marketing: Kartik Mahadev

Shedding light on the newly launched ‘Dilfluencers’ campaign, Zee’s CMO Kartik Mahadev talks about the magnetism of TV characters and how brands can leverage that to bridge the gap between TV and digital. He also talks about the network’s recent marketing efforts and goals for the upcoming year.

By Harshal Thakur
logoNov 21, 2024 17:59 IST logo 3 Min read
Content consumption Guest Post
Opinion: The generation shift in content consumption
By Social Samosa
logoMar 13, 2023 06:31 IST logo 3 Min read
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