consumption

April Fool's Day campaigns

This is not an April Fool's Day joke, brands are celebrating April Fool's Day

By Paawan Sunam

Apr 01, 2019 14:18 IST logo

5 Min read

Atomberg Technologies

This April Fools' Day, #FutureKaFan campaign by Atomberg Technologies tickles the funny bone with a lot of quirk and humour

By Social Samosa

Apr 01, 2019 09:38 IST logo

3 Min read

Case Study: How HERSHEY'S Meethe Bahane reached 12 mn consumers through content marketing

By Social Samosa

Mar 11, 2019 07:42 IST logo

4 Min read

YouTube launches information panel to debunk sensitive content

By Paawan Sunam

Mar 11, 2019 07:10 IST logo

2 Min read

Snapchat partners up with Comscore, an analytics company

By Paawan Sunam

Nov 28, 2018 10:06 IST logo

1 Min read

Industry Updates

GREY India bags Creative Duties of Maharishi Ayurveda

By Social Samosa

Oct 04, 2018 09:23 IST logo

3 Min read

[Video Interview] Ekalavya Bhattacharya, MTV India, on The Importance of Creating Digital Properties by Brands

Video Interviews

[Video Interview] Ekalavya Bhattacharya, MTV India, on The Importance of Creating Digital Properties by Brands

By Social Samosa

Jul 30, 2014 04:30 IST logo

1 Min read

Social Media Politics

Can Social Media Retain the Values of Free Speech and Drive Democracy?

By Shaili Chopra

Apr 01, 2014 06:38 IST logo

3 Min read