content consumption

AI solutions & emerging mobile channels vital for Cricket season user acquisition: Report

Compared to the overall 2023 daily install average during the IPL season, mobile apps overall and streaming apps witnessed 13% and 45% greater installs respectively. The largest retention was in games, up three percentage points from 21% to 24%.

By Social Samosa

Mar 20, 2024 13:07 IST logo

3 Min read

Report

TV consumption among younger audience increases: IBDF Study

By Social Samosa

Dec 06, 2023 11:08 IST logo

2 Min read

Samosa Talks

#SamosaTalks: The New Normal for Branded Content

By Paawan Sunam

Jun 17, 2020 05:56 IST logo

7 Min read

Digital ad spends grew 34% to INR 154 billion in 2018: EY FICCI FRAMES Report 2019

By Social Samosa

Mar 12, 2019 11:10 IST logo

6 Min read

Data: Amazon Prime Video and Netflix see a y-o-y growth in weekly active user penetration

By Social Samosa

Oct 30, 2018 02:40 IST logo

5 Min read

The Changing Trends Among Bollywood Marketeers And The Influence of Social Media

By Manisha Tandel Kerlekar

Apr 07, 2014 05:19 IST logo

2 Min read