Demon Slayer marketing

Demon Slayer Infinity Castle rides on the power of fandom as its marketing engine

It's been 10+ days since Demon Slayer Infinity Castle released in theatres, and it has already shown how fan-driven content can become the biggest box office drivers. We explore how the movie combined fan-powered advocacy, immersive local campaigns, and character-driven storytelling to create a global marketing phenomenon that shattered box office records.