economics

How marketing helped build IPL’s economic might

Since launching in 2008, the IPL's journey to becoming a global economic powerhouse is inseparable from its marketing prowess. Skyrocketing media rights values, massive advertising expenditures, and high-value sponsorships reflect its success in blending cricket with mass commercial appeal. The economic might of the IPL serves as a fascinating case study of the interplay between several related and unrelated realms.