Festive marketing strategy

Shashank Srivastava on how Maruti Suzuki is allocating 40% of ad spends to this festive season

The festive season in India is a critical period for the automobile industry. To gain insights into Maruti Suzuki's festive marketing strategy and its advertising spends during this season, we turn to Shashank Srivastava, the man at the helm of Maruti Suzuki's marketing and sales.