FMCG marketing

festive optimism in FMCG

Steady monsoon lifts rural demand and brings festive optimism in FMCG

Marketing leaders highlight the importance of rural demand for favourable monsoons and predict how it could affect their ad spends, noting that effectively leveraging their marketing strategies during the monsoon could impact their festive activities.

By Shamita Islur

Aug 22, 2024 18:01 IST logo

7 Min read

FMCG Advertising

Social Throwback 2022: The changing face of FMCG advertising & packaging

By Sneha Medda

Dec 29, 2022 05:30 IST logo

5 Min read

FMCG Sector marketing 2020

#SocialThrowback2020: When FMCG Sector was as brave & innovative as Self Made Madam C.J. Walker

By Jagruti Verma

Dec 28, 2020 06:19 IST logo

25 Min read

Industry Updates

MediaCom elevates Priya Choudhary as Head of MediaCom West

By Social Samosa

Feb 28, 2019 08:28 IST logo

2 Min read