follower count

What’s the most important metric to gauge an influencer’s efficacy?

Influencer marketing in India is a booming business. With the number of collaborations at an all time high and snowballing consistently, identifying an influencer and assessing their worth has become a critical determinant, which, if not done judiciously, thwarts ROI. Experts shed light on the pivotal metrics that hold the key to success.

By Harshal Thakur