generative AI in marketing

AI will transform marketing rather than replace it: Marketers on their evolving roles

There’s a new AI marketer in town–one that’s not human. The marketing industry has seen the introduction of a new AI model called ‘Molly’ which aims to handle end-to-end marketing campaigns independently. Marketing leaders share how their roles are evolving with AI in the picture, the challenges involved, the skills required and more.

By Shamita Islur