Heeramandi

Heeramandi’s marketing strategy echoes Sanjay Leela Bhansali’s love for aesthetics with a touch of tech

As director Sanjay Leela Bhansali makes his small screen directorial debut with Heeramandi: The Diamond Bazaar, we outline the steps taken to create anticipation for the release as it provides a look into the world with drones, set designs, brand collaborations, and technology.