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insurance industry

ACKO Marketing Shorts

How ACKO’s marketing injects humour in a fear-driven category

ACKO’s marketing has brought a new flavour to the insurance category. Its secret sauce includes well-known faces in uncanny scenarios, emphasising humour, and prioritising entertainment–split equally between digital and traditional. EVP - Marketing Ashish Mishra sheds light on ACKO’s marketing.

By Harshal Thakur
logoMar 27, 2024 17:02 IST logo 6 Min read
How An Insurance Company Leveraged Stand-up Comedians To #StandUpOnTwitter Campaign Reviews
How An Insurance Company Leveraged Stand-up Comedians To #StandUpOnTwitter
By Aditya Bhatkal
logoJan 15, 2015 11:09 IST logo 4 Min read
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