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IPL Celebrity Endorsements

Film actors continued to lead in brand endorsements, accounting for 50% of all celebrity-endorsed ad volumes, followed by sports personalities at 32%. Together, these two groups comprised more than 80% of celebrity-led advertising content. Report

Film actors account for 50% of celebrity Ad volumes in IPL 18: TAM Report

Film actors continued to lead in brand endorsements, accounting for 50% of all celebrity-endorsed ad volumes, followed by sports personalities at 32%. Together, these two groups comprised more than 80% of celebrity-led advertising content.

By Social Samosa
logoJun 17, 2025 15:10 IST logo 2 Min read
FI 438 Report
IPL 17 witnessed a 23% decline in ad shares for celebrity endorsements: TAM Report
By Social Samosa
logoApr 30, 2024 18:52 IST logo 1 Min read
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