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Kolkata Knight Riders marketing strategy

Binda Dey KKR Interviews

Korbo, Lorbo, Jeetbo: Binda Dey on the marketing legacy of KKR

As IPL marketing evolves into a game of its own, Social Samosa kicks off a new series decoding franchise playbooks. First up: Kolkata Knight Riders. Binda Dey shares insights into the team’s evolving approach to brand and fan engagement.

By Pranali Tawte
logoApr 15, 2025 14:50 IST logo 9 Min read
Kolkata Knight Riders #SSIPLWatch
#SSIPLWatch With focus on regional pride, Kolkata Knight Riders marketing strategy Hai Taiyaar
By Jagruti Verma
logoOct 29, 2020 04:34 IST logo 59 Min read
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