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KRBL

xv Case Studies

Case Study: How Big B, KJo, and Vignesh Shivan turned India Gate Basmati Rice’s packaging overhaul into a star-studded event

India Gate Basmati Rice launched a new packaging campaign with Amitabh Bachchan, Karan Johar, and Vignesh Shivan, blending cinematic storytelling, digital engagement, and AR features to simplify consumer choices and drive buzz. Here’s how it unfolded.

By Social Samosa
logoMar 28, 2025 10:00 IST logo 7 Min read
d Industry Updates
Amitabh Bachchan joins India Gate Basmati Rice as brand ambassador
By Social Samosa
logoJan 27, 2025 12:44 IST logo 2 Min read
123 Industry Updates
Ogilvy Delhi wins creative digital mandate for India Gate Foods
By Social Samosa
logoOct 07, 2024 19:28 IST logo 2 Min read
Wavemaker India Industry Updates
Wavemaker India wins media mandate for KRBL
By Social Samosa
logoJun 28, 2023 05:10 IST logo 2 Min read
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