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Lumen Research partnership

IAS and DoubleVerify Launch Attention Measurement Tools for Snapchat Ads News

IAS & DoubleVerify launch attention metrics for Snapchat Ads

The methodology relies on predictive models derived from large-scale eye-tracking studies, enabling IAS to estimate attention levels, such as attentive seconds per thousand impressions, without using actual webcam surveillance.

By Social Samosa
logoJul 01, 2025 11:10 IST logo 1 Min read
 Integral Ad Science Industry Updates
IAS introduces Quality Attention Optimisation platform for advertisers
By Social Samosa
logoDec 18, 2024 12:59 IST logo 2 Min read
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