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1234 Guest Post

What will it take for brands to build consumer loyalty?

Sameer Tobaccowala, CEO of Shobiz, notes that in the push to engage today’s consumers, some brands prioritise quick thrills over lasting connections, risking loyalty for short-term gains.

By Social Samosa
logoNov 12, 2024 11:36 IST logo 4 Min read
Kashmira Talati, Vice President, Publicis, Interviews
#SS40Under40: Create ads that will make you want to buy the product: Kashmira Talati, Publicis
By Social Samosa
logoJan 16, 2019 06:58 IST logo 2 Min read
Ice Cream Strategy Reviews
[Updated] Social Media Strategy Review: Ice Cream Brands
By Apeksha Harihar
logoApr 14, 2014 04:58 IST logo 8 Min read
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