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Makar Sankranti campaigns

Harvest festival advertisingExperts Speak

Harvest festival advertising: Regional focus drove 60-75% of media spends

How do brands bring harvest festivals, Pongal, Lohri and Makar Sankranti to life? Industry voices reveal the forces that shaped campaigns and media mix across India’s diverse regions this year.

By Sneha Medda
logoJan 16, 2026 09:01 ISTlogo 9 Min read
fi (36)Topical Spot
Brands sow a shared emotion in their ads for India's harvest festivals
By Payal Navarkar
logoJan 15, 2026 17:03 ISTlogo 2 Min read
Gujarat Makar Sankranti tourismExperts Speak
What Gujarat’s Makar Sankranti tourism surge reveals about marketing-led consumption patterns
By Shamita Islur
logoJan 14, 2026 14:06 ISTlogo 10 Min read
Makar Sankranti postsCampaign Spot
Brands celebrate Makar Sankranti with colourful messages
By Social Samosa
logoJan 15, 2018 06:15 ISTlogo 5 Min read
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