marketing guide

Connecting with Gen Z during the festive season: A marketing guide

As the festive season begins, it is not only a time of celebration and togetherness but also a golden opportunity for brands to connect with their audience. One specific cohort that has been garnering significant attention from marketers is Gen Z. We reached out to our 30 under 30 winners to understand the ideal media mix for Gen Z.

By Pranali Tawte