Mudra

It’s like losing family: Ad veterans on the end of DDB, FCB and MullenLowe

Agencies that gave us campaigns like I love you Rasna, God’s Own Country, Daag Acche Hai, will now continue to live in memory. As DDB, FCB and MullenLowe bite the dust, there lies a deeper story of identity that was never found and an industry that forgot to save itself. Ad veterans reflect and relive the legacy these agencies left behind.