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ott advertising

fef Experts Speak

Where does SVOD stand in India?

Amazon Prime Video’s move to introduce ads in India marks a pivotal shift in the OTT landscape. As subscription fatigue sets in and content costs soar, the hybrid monetisation model emerges as the new normal. While advertisers eye a data-rich goldmine, viewers must now choose between affordability and uninterrupted viewing.

By Harshal Thakur
logoMay 27, 2025 13:41 IST logo 7 Min read
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