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1 Report

BFSI sector's digital ad impressions soar by 74% in H1 2024 compared to 2022: TAM report

Radio witnessed a 30% growth in ad volumes compared to 2022 but a 2% decline compared to 2023. News channels were the most popular, capturing 67% of BFSI ad volumes, followed by movies (15%) and general entertainment channels (12%).

By Social Samosa
logoOct 11, 2024 18:21 IST logo 3 Min read
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