Rapido

Rapido’s meme-led social media

Social Media Strategy

The strategy behind Rapido’s meme-led social media presence

Rapido, a bike-taxi service, uses Instagram to connect with young audiences through funny memes, local humour, and a relatable mascot called Driver Uncle. This article looks at how the brand uses simple, entertaining content to stay visible and relevant online.

Jul 16, 2025 15:14 IST logo

5 Min read

Rapido, an Indian ride-hailing platform, has addressed a security vulnerability that exposed sensitive personal information of its users and drivers. According to reports, The flaw, discovered by security researcher Renganathan P, was linked to a feedback collection form used by Rapido for its auto-rickshaw services. The form ha

Rapido exposes user and driver data due to vulnerable feedback form

By Social Samosa

Dec 20, 2024 11:52 IST logo

1 Min read

Industry Updates

Rapido appoints Pawandip Singh as VP of Marketing

By Social Samosa

Nov 15, 2022 09:12 IST logo

2 Min read

Rapido creative

Industry Updates

Enormous Brands wins the creative mandate for Rapido

By Social Samosa

Mar 18, 2021 04:02 IST logo

2 Min read

Social Media Campaigns Round Up ft. Burger King, Hyundai & more

Social Media Campaigns Round Up ft. Burger King, Hyundai & more

By Aparna Bhalla

Mar 12, 2021 14:31 IST logo

3 Min read

Rapido releases multi-city awareness campaign

Industry Updates

Rapido releases multi-city awareness campaign

By Social Samosa

Mar 11, 2021 00:54 IST logo

2 Min read