ROI

MarTechIndustry Updates

Data privacy regulations, AI and personalised content to define MarTech in 2024: CleverTap

Generative AI will go beyond mere suggestions to definitive prescriptions. It will guide brands toward optimal courses of action. Chatbots will transition from being large language models to large action models in 2024.

By Harshal Thakur
Jan 24, 2024 09:00 IST 3 Min read
CGI#SocialThrowback
Social Throwback 2023: Why CGI was the most disruptive trend of the year
By Harshal Thakur
Dec 27, 2023 16:21 IST 8 Min read
Festive trendsGuest Post
Opinion: Tracing media patterns for festive season
By Social Samosa
Nov 16, 2023 09:00 IST 2 Min read
ROI in content marketingBest Social Media Brands 2022
8 lessons on how to generate ROI in content marketing
By Paawan Sunam
Dec 16, 2022 10:37 IST 1 Min read
Nielsen’s Annual Marketing ReportReport
Only 26% global marketers are confident in their audience data: Nielsen Annual Marketing Report
By Social Samosa
Apr 12, 2022 23:38 IST 3 Min read
social media marketing 2020Indian Social Media
Report: State of Social Media Marketing in 2020
By Social Samosa
Feb 13, 2020 05:57 IST 3 Min read
Only 3% of digital marketers in India are measuring ROI correctly: reports LinkedInLinkedIn
Only 3% of digital marketers in India are measuring ROI correctly: reports LinkedIn
By Social Samosa
Nov 20, 2019 10:44 IST 3 Min read
Moment MarketingExperts Speak
Moment Marketing – is the wave really delivering?
By Social Samosa
Jul 26, 2019 06:18 IST 4 Min read
AlbatrotIndustry Updates
Albatrot bags digital mandate for ARMR
By Social Samosa
Jul 23, 2019 23:42 IST 2 Min read
Ally Digital MediaAgency Feature
Agency Feature: Ally Digital Media
By Social Samosa
Jul 19, 2019 08:23 IST 5 Min read
Prev 1 2 3 ... Next