Social media

Case Study: How Colors TV garnered 400+ Mn Reach in Valentine's Week for the launch of new show

Case Study: How influencer activity for Bachchhan Paandey's release campaign garnered 1Bn impressions

How Dairy Milk Silk seizes Valentine's Day with heart-warming campaigns

Opinion: Why should agencies & brands test the waters on new platforms? An insider view

Google India Reels Strategy: The search engine running on trends

From Kiara to Alia, how Manyavar features bride-to-be in ads to garner ultimate brand recall

Prachita Pujari, Cult.fit on marketing a fitness brand in the Indian market

Match made on social media: How a viral Tweet got Shubman Gill to swipe right on Tinder

Puma Cricket's new ad reveals how India's most-followed sport has a gender problem