sports marketing

Startups investing IPL Experts Speak

Should startups place their bets on IPL?

Leaders discuss when and how startups should invest in IPL marketing, emphasising that while the tournament offers unmatched visibility, success depends on timing, strategy, and business readiness; not just deep pockets.

By Shamita Islur
Apr 08, 2025 16:38 IST 8 Min read
1 Industry Updates
Tribes Communication ventures into sports marketing
By Social Samosa
Oct 08, 2024 14:55 IST 3 Min read
FI 65 Guest Post
Effectively using AI in IPL campaigns
By Social Samosa
May 06, 2024 10:40 IST 3 Min read
vidur naik Guest Post
Navigating the transformative landscape of sports marketing in the digital age
By Social Samosa
Feb 26, 2024 10:00 IST 3 Min read
Sunil Chhetri Experts Speak
Experts Speak: How can Sunil Chhetri strike more goals in the brand world?
By Pranali Tawte
Jan 24, 2024 14:16 IST 7 Min read
togglehead Industry Updates
Togglehead launches sports marketing division
By Social Samosa
Jan 11, 2024 11:39 IST 2 Min read
Raja Rajamannar Marketing Shorts
We want to make sure that we are serving a larger purpose in the world: Raja Rajamannar of Mastercard
By Pranali Tawte
Aug 24, 2023 18:29 IST 6 Min read
Shamik Sharma Samosa Snippets
Marketing Shorts: Shamik Sharma on cult.sport tapping ‘Indian Sports’ in their marketing strategy
By Sneha Medda
Jul 31, 2023 10:44 IST 22 Min read
football culture Guest Post
Opinion: Why brands must embrace and support football culture in India 
By Social Samosa
Jul 13, 2023 05:20 IST 4 Min read
Women's IPL Experts Speak
Women’s IPL to bring long-due recognition for women in cricket: Are advertisers game?
By Karuna Sharma
Feb 06, 2023 10:41 IST 9 Min read
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