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Superfans

xvkrisp cadence 01 Report

77% IPL superfans responded to ads: Report

Superfans, defined as the most loyal and frequent IPL watchers, constitute just 14% of the total audience but are responsible for a significant 72% of single-match viewership.

By Social Samosa
logoApr 25, 2025 17:05 IST logo 2 Min read
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