TAM report TV ad volumes

Shorter ads dominate IPL 18 as ad volume grows 10.5% & brands rise 29%: TAM report

The TAM Sports report observed a marked rise in ads under 10 seconds, which accounted for 54% of total ad insertions. By contrast, 11–20 second ads comprised 39%, while longer formats between 20–40 seconds held just a 6% share.