Tata Salt

Tata Salt adds a new twist to its iconic jingle

Tata Salt's new campaign is conceptualised by Ogilvy and includes a series of 11 films with the new jingle that introduces a refreshed perspective on its presence in households across India.

By Social Samosa

Apr 04, 2024 17:05 IST logo

2 Min read

Campaign Spot

Independence day campaigns that struck a chord

By Palak Uppal

Aug 13, 2019 04:31 IST logo

3 Min read

Campaign Spot

Social Media Campaigns Round Up: Ft Tata Salt, Volkswagen, Ponds and more

By Social Samosa

Feb 02, 2019 12:50 IST logo

2 Min read

Campaign Spot

Tata Salt uses Salt art to bring out the true spirit of Republic Day

By Social Samosa

Jan 30, 2019 05:50 IST logo

2 Min read

Campaign Spot

Ad world celebrates 70th Republic Day with high-spirited brand posts

By Social Samosa

Jan 26, 2019 14:11 IST logo

25 Min read

Case Study: How Tata Salt's #MissingI used cross promotion to drive an important message

By Social Samosa

Oct 30, 2018 03:26 IST logo

5 Min read

Campaign Reviews

#NamakKeWaastey re-inforces Tata Salt’s ‘Desh ka Namak’ ideology for Rio 2016

By Aishwaria Sonavane

Jul 22, 2016 10:08 IST logo

4 Min read