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Tata Tea Premium

Puneet Das of Tata Consumer Products Interviews

Puneet Das of Tata Consumer Products on fostering emotional connections with consumers with hyperlocal marketing

Tata Consumer Products’ Puneet Das shares how Tata Tea Premium has leveraged emotions to drive engagement in its hyperlocal campaigns, the challenges faced and the key learnings that have helped shape its storytelling, the use of technology and more.

By Shamita Islur
logoNov 29, 2024 16:01 IST logo 12 Min read
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