On December 12, 2024, India witnessed a historic moment in the world of chess as Gukesh Dommaraju, known as Gukesh D, defeated Ding Liren in a thrilling Game 14 to become the youngest-ever World Chess Champion. At just 18 years old, Gukesh broke a 39-year-old record previously held by Garry Kasparov, who won the title at 22. The final was a nail-biting encounter, as Gukesh capitalised on his opponent's critical mistake, converting the game into a king-and-pawn situation. This win not only made Gukesh the second Indian to ever hold the title--after the legendary Viswanathan Anand--but also marked his rise as a chess prodigy, following a series of achievements leading up to this milestone.
As news of Gukesh's triumph spread, brands across India jumped into the celebration, congratulating the young champion. From witty takes on chess and checkmates to creative nods to his history-making win, the brand creatives have flooded social media. Blinkit and Swiggy Instamart referred to Gukesh as the 'GOAT,' and Google India celebrated his win with an image of the new King of Chess.
Other brands like Flipkart, Uber, and Netflix India also joined the fray with messages highlighting Gukesh’s achievement, with the latter referring to its show 'The Queen's Gambit' while Zepto humorously acknowledged his rise from 'pawn to king.'
Here's a look at the brand creatives celebrating Gukesh D's victory as he becomes the youngest-ever World Chess Champion.
Blinkit
Swiggy Instamart
Google India
Flipkart
Uber India
Netflix India
Tinder India
Swiggy
Naukri
Zepto
boAt
Reliance General
Croma
Reliance Jio
YouTube India
Bewakoof
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