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Brand creatives capture the spirit of the harvest season

From flying kites to savouring traditional dishes, brands are celebrating the festive spirit of Makar Sankranti and Pongal through creatives that blend cultural traditions with storytelling.

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Joe
New Update
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Makar Sankranti and Pongal are harvest festivals celebrated across India, signifying gratitude for a bountiful harvest. Makar Sankranti, marked by flying kites, sweets made of sesame seeds, and community gatherings, is observed with joy and warmth. Similarly, Pongal in Tamil Nadu features cooking the traditional Pongal dish, decorating homes with kolams, and sharing festivities with loved ones.

This year, brands tapped into these celebrations to forge connections with their audiences. Paper Boat captured the nostalgic essence of Makar Sankranti through an illustration featuring a grandmother and children bonding over traditional tilgul ladoos, resonating with familial warmth. Meanwhile, Cadbury Dairy Milk celebrated Pongal with a creative chocolate-themed artwork, blending the sweetness of the festival with their iconic product, showcasing how traditions can meet contemporary branding.

Let’s take a closer look at how brands have captured the essence of these festivals through their creatives.

Paperboat Drinks

PASS PASS PULSE

Nature's Basket

OYO

McDonald's India

Nerolac Paints

Nilkamal

Parle-G

Cadbury Dairy Milk India

Chingles

Alpenlibe

Croma

Sellers of Amazon

Kajaria Ceramics

Amul

Tata Mutual Fund

Balaji Wafers

IIFA

Dealshare

Godrej Construction

sf

Jaro Education

Milex

If we have missed out on any of your favourite Makar Sankranti or Pongal creatives, write to us at content@socialsamosa.com

Pongal Makar Sankranti Creatives Makar Sankranti pongal creatives