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Makar Sankranti and Pongal are harvest festivals celebrated across India, signifying gratitude for a bountiful harvest. Makar Sankranti, marked by flying kites, sweets made of sesame seeds, and community gatherings, is observed with joy and warmth. Similarly, Pongal in Tamil Nadu features cooking the traditional Pongal dish, decorating homes with kolams, and sharing festivities with loved ones.
This year, brands tapped into these celebrations to forge connections with their audiences. Paper Boat captured the nostalgic essence of Makar Sankranti through an illustration featuring a grandmother and children bonding over traditional tilgul ladoos, resonating with familial warmth. Meanwhile, Cadbury Dairy Milk celebrated Pongal with a creative chocolate-themed artwork, blending the sweetness of the festival with their iconic product, showcasing how traditions can meet contemporary branding.
Let’s take a closer look at how brands have captured the essence of these festivals through their creatives.
Paperboat Drinks
PASS PASS PULSE
Nature's Basket
OYO
McDonald's India
Nerolac Paints
Nilkamal
Parle-G
Cadbury Dairy Milk India
Chingles
Alpenlibe
Croma
Sellers of Amazon
Kajaria Ceramics
Amul
Tata Mutual Fund
Balaji Wafers
IIFA
Dealshare
Godrej Construction
Jaro Education
Milex
If we have missed out on any of your favourite Makar Sankranti or Pongal creatives, write to us at content@socialsamosa.com.