Topical Spot

How brands turned RCB’s long-awaited IPL win into a celebration

From quirky copy to nostalgic nods, brands lit up social media to celebrate RCB’s historic IPL win after 17 long years. This piece looks at how they joined the moment.

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Social Samosa
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After 18 long years of wait, heartbreaks, and hope, Royal Challengers Bangalore (RCB) finally clinched their first Indian Premier League (IPL) title in 2025. Known for its  passionate fanbase and star-studded line-ups, the franchise has often been the league’s most talked-about team without having the silverware to show for it, until now. Earlier this year, its women’s team also triumphed in the Women’s Premier League (WPL), making 2025 a landmark year for the RCB franchise. 

As of 2024, Royal Challengers Bengaluru (RCB) holds a brand value of $117 million, marking a 67% year-on-year increase, positioning them as the third most valuable franchise in the Indian Premier League (IPL) . This growth is attributed to their passionate fan base and strong market presence. Looking ahead, RCB's recent on-field successes, including their first IPL title in 2025 and the women's team's WPL victory in 2024, are expected to further enhance their brand value.

Image: BCCI

On the other hand, brands were quick to hop on the celebratory wave, with topical creatives that matched the emotion of fans across the country. Voltas Beko played on the long wait with a smart pun, “This moment’s been cooking for 18 years,” showing a microwave set to 18:00. Fevicol brought humour into the mix with a clever twist on a fan chant, captioning a visual of the trophy snuggled in bed: “Ee sala cup chipak gaya ;)”. MG Motor joined the celebration with a cheeky nod to Bangalore’s infamous traffic, declaring: “The only time Bangalore enjoys slow traffic,” as a car displayed “Trophy On Board”.

Let us take a look at the creatives that stood out.

 

Durex

 

MG Motors 

Swiggy

Coca Cola India

boAt

Fevicol

Angel Win

Voltas Beko

Maaza India

Cinepolis India

Nykaa Man

Mentos

Tim Hortons India

Kotak Mahindra Bank

Happydent

Society Tea

Nasher Miles

HSBC India

Zomato

YouTube India

Wakefit

Google India

 

Zepto x Maggi

Policybazaar

Tally Solutions

TATA Mutual Fund

Treebo 

Great Learning

 

Did you come across any other interesting brand creatives on RCB's IPL win that we missed out on? If yes, then share it with us at content@socialsamosa.com.

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