Topical Spot

With Karwa Chauth creatives and campaigns, brands celebrate evolving traditions

Celebrating Karva Chauth, brands share creatives playing on the festival’s most commonly associated characteristics while incorporating their own flavour in the mix.

author-image
Harshal Thakur
New Update
creatives

From the celebrations in films such as Dilwale Dulhania Le Jayenge to viral pictures of celebrity couples, Karva Chauth has been a significant part of North Indian festivities. Traditionally celebrated by married women across India, it is an occasion that is touted to strengthen the bonds of love and togetherness. As the moon rises, women fast from sunrise to moonrise, praying for the long life and well-being of their husbands. While steeped in tradition, Karwa Chauth has also evolved with the times, embracing modernity and creativity. 

Considering its significance among Indians and popularity on the internet, several brands jumped in on the celebrations sharing creatives to capitalize on the tenor. 

Here are a few Karva Chauth brand creatives that we found interesting:

Paytm

Snapdeal 

boAt

Zomato 

Voltas 

Myntra

Swiggy 

Catch Spices 

PVR Cinemas

INOX Cinemas

Haier India

Bharatmatrimony.com 

creatives celebrity couples