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Should high-ticket categories market to Gen Z?
Feb 23, 2026
12:19
IST
6 Min read
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AI is reframing brand discovery before consumers even click
Feb 23, 2026
12:37
IST 3Min read
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Vishal Jacob on the rise of agentic orchestration and the road ahead
Feb 20, 2026
12:16
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5 Min read
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Dentsu’s Harsha Razdan on when advertising starts feeling transactional and why
Feb 18, 2026
09:00
IST
6 Min read
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Latest Stories
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Hindustan Unilever names Pavanjit S. Bedi as Chief Marketing Officer
Feb 23, 2026
15:33
IST 2 Min read
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Branding Edge secures strategic communications & media mandate for S45
Feb 23, 2026
15:20
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SC to hear Meta, WhatsApp plea against Rs 213.14 cr penalty over Privacy Policy
Feb 23, 2026
14:17
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2 Min read
News
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SC to hear Meta, WhatsApp plea against Rs 213.14 cr penalty over Privacy Policy
Feb 23, 2026
14:17
IST 2 Min read
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WhatsApp updates group chats with a tool for new members to catch up
Feb 23, 2026
12:17
IST 1Min read
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YouTube tests conversational AI tool on smart TVs and streaming devices
Feb 20, 2026
11:05
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1 Min read
Industry Updates
Hindustan Unilever names Pavanjit S. Bedi as Chief Marketing Officer
Feb 23, 2026
15:33
IST 2 Min read
Branding Edge secures strategic communications & media mandate for S45
Feb 23, 2026
15:20
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Topical Spot
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When ‘First in My Bloodline’ caption became a trend for brands
Feb 20, 2026
19:53
IST 3 Min read
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Brands join the celebrations after India’s T20 World Cup win over Pakistan
Feb 16, 2026
14:17
IST 3Min read
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Experts Speak
Should high-ticket categories market to Gen Z?
Feb 23, 2026
12:19
IST 6 Min read
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By 2030, the creative CMO will return, but with revenue accountability
Feb 17, 2026
16:28
IST 8Min read
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Interviews
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Vishal Jacob on the rise of agentic orchestration and the road ahead
Feb 20, 2026
12:16
IST 5 Min read
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Dentsu’s Harsha Razdan on when advertising starts feeling transactional and why
Feb 18, 2026
09:00
IST 6Min read
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Amrith Gopinath on physical retail as a media network in the age of e-commerce
Feb 03, 2026
09:01
IST
7 Min read
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Case Studies
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Case Study: How Godrej Properties used drones & laser show for Pune's real estate debut
Jan 16, 2026
15:54
IST 5 Min read
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Case Study: How hyperlocal storytelling shaped Ather Rizta’s festive family scooter positioning
Dec 30, 2025
11:51
IST 3Min read
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Case Study: How WPP OpenDoor helped Amazon Prime Video place a streaming launch inside daily routines
Dec 26, 2025
11:09
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7 Min read
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Case Study: How IGP turned World Cake Day into a limited-edition global dessert drop
Dec 23, 2025
12:22
IST
5 Min read
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Case Study: Why Tata AIA chose the Mumbai Metro to talk about health
Dec 19, 2025
11:29
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4 Min read
Campaign Spot
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Capturing the India-Pakistan Pulse: OTTplay’s strategic print play in Hindustan Times
Feb 21, 2026
16:59
IST 3 Min read
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Goel TMT's new campiagn encourages families to support daughters against domestic violence
Feb 20, 2026
19:10
IST 2Min read
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Guest Post
AI is reframing brand discovery before consumers even click
Feb 23, 2026
12:37
IST 3 Min read
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OOH trends 2026: How the world of OOH Advertising is rewriting the rules
Feb 18, 2026
11:27
IST 4Min read
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Samosa Snippets
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Vinit Karnik on the commercial rise of women’s sports in India
Feb 20, 2026
12:41
IST 4 Min read
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The age of agentic marketing has begun, says WPP Media
Feb 19, 2026
16:05
IST 3Min read
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Movie Marketing
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Bridgerton season 4 throws a marketing ball across the globe
Jan 30, 2026
20:40
IST 3 Min read
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The Stranger Things marketing machine returns for one last upside down takeover
Nov 27, 2025
11:45
IST 5Min read
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