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Experts Speak

humour ads cannesExperts Speak

Is Cannes Lions fueling a surge in funny ads?

With a dedicated category at Cannes Lions, brands are rethinking comedy not as a gimmick but as a creative strategy. But is it actually working?

By Sneha Medda
logoJun 20, 2025 15:52 ISTlogo 5 Min read
Cannes LionExperts Speak
The agency’s trophy cabinet now has a Lion. What changes?
By Pranali Tawte
logoJun 19, 2025 13:17 ISTlogo 6 Min read
Untitled design - 2025-06-18T134036.130Experts Speak
What do WhatsApp’s latest ad features mean for advertisers and marketers?
By Harshal Thakur
logoJun 18, 2025 17:39 ISTlogo 6 Min read
Meta's automated ad creationExperts Speak
Could Meta's automated ad creation end traditional agency models?
By Shamita Islur
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WPP’s next CEOExperts Speak
What WPP’s next CEO must fix first
By Pranali Tawte
logoJun 16, 2025 16:59 ISTlogo 9 Min read
uydExperts Speak
The original influencer: What A&M leaders learned from their fathers
By Harshal Thakur
logoJun 13, 2025 14:14 ISTlogo 8 Min read
Dads in adsExperts Speak
Characteristics that define dads in ads of today
By Karuna Sharma
logoJun 12, 2025 10:30 ISTlogo 8 Min read
Back to school marketingExperts Speak
Back to school marketing peaks in June, driving 40% of annual spending
By Pranali Tawte
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colour marketing Gen ZsExperts Speak
How brands are using colours to speak the Gen Z language
By Sneha Medda
logoJun 10, 2025 14:00 ISTlogo 5 Min read
fewExperts Speak
Do award-winning campaigns serve humanity or just juries?
By Harshal Thakur
logoJun 09, 2025 18:53 ISTlogo 8 Min read
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