CLOSE
  • News
    • Fresh
    • Indian Social Media
    • Social Media Platforms
      • Facebook
      • Instagram
      • Youtube
      • Twitter
      • LinkedIn
      • Snapchat
      • Pinterest
      • Clubhouse
      • TikTok
    • Industry Updates
  • Social Media Campaigns
    • Social Media Campaign Spot
    • Samosa Snippets
    • Social Media Campaign Feature
    • Social Media Campaign Reviews
    • Social Media Campaign Face-off
    • Social Media Case Studies
    • Social Media Strategy Reviews
  • Industry Connect
    • Interviews
    • Agency Spotlight
    • Tool Spotlight
    • Agency Feature
    • Platform Feature
    • Tool Feature
    • Brand Managers
    • Advertising, Digital and Marketing Courses
    • Experts Speak
  • Brand Saga
  • #SocialThrowback
  • Topical Spot
  • More
    • #SSIPLWatch
    • Samosa Talks
    • WFH Diaries
    • Best Social Media Brands
      • Best Social Media Brands 2020
      • Best Social Media Brands 2019
      • BSMB – 2018
      • BSMB 2017
    • Decade Samosa
    • Know Your Leader
    • Indian Agency Awards
    • #GirlsWhoSailed
    • Indians Who Went Further
    • Mega Icons
    • Social Samosa 30Under30
      • Social Samosa 30under30 2018
      • Social Samosa 30under30 2016
    • The Lifestyle Influencer Awards
    • Social Media Superwomen
      • Superwomen 2018
      • Superwomen 2017
      • Superwomen 2016
    • Road to 2021
    • Events
    • Samosa Family
      • Media Samosa
      • Social Ketchup
      • Local Samosa
      • Jobs.socialsamosa.com
  • Jobs
  • Social Ketchup
  • Media Samosa
  • Local Samosa
Social Samosa
Social Samosa
  • News
    • Fresh
    • Indian Social Media
    • Social Media Platforms
      • Facebook
      • Instagram
      • Youtube
      • Twitter
      • LinkedIn
      • Snapchat
      • Pinterest
      • Clubhouse
      • TikTok
    • Industry Updates
  • Social Media Campaigns
    • Social Media Campaign Spot
    • Samosa Snippets
    • Social Media Campaign Feature
    • Social Media Campaign Reviews
    • Social Media Campaign Face-off
    • Social Media Case Studies
    • Social Media Strategy Reviews
  • Industry Connect
    • Interviews
    • Agency Spotlight
    • Tool Spotlight
    • Agency Feature
    • Platform Feature
    • Tool Feature
    • Brand Managers
    • Advertising, Digital and Marketing Courses
    • Experts Speak
  • Brand Saga
  • #SocialThrowback
  • Topical Spot
  • More
    • #SSIPLWatch
    • Samosa Talks
    • WFH Diaries
    • Best Social Media Brands
      • Best Social Media Brands 2020
      • Best Social Media Brands 2019
      • BSMB – 2018
      • BSMB 2017
    • Decade Samosa
    • Know Your Leader
    • Indian Agency Awards
    • #GirlsWhoSailed
    • Indians Who Went Further
    • Mega Icons
    • Social Samosa 30Under30
      • Social Samosa 30under30 2018
      • Social Samosa 30under30 2016
    • The Lifestyle Influencer Awards
    • Social Media Superwomen
      • Superwomen 2018
      • Superwomen 2017
      • Superwomen 2016
    • Road to 2021
    • Events
    • Samosa Family
      • Media Samosa
      • Social Ketchup
      • Local Samosa
      • Jobs.socialsamosa.com

IPL Social Media Strategy– The Great Indian Tamasha or Fun on the Run

  • Indian Social Media
Apr 4, 2012

Slightly over a week from now, the entire nation of 1.17 billon people will be glued to their television sets at home, their phones, and the Internet at work following every move of their favorite teams or their favorite players, depending on where their loyalty lies.

Unlike 2011, where main focus of IPL organisers was to lure people to stadia, sports bar, and their television sets, in 2012 the organisers have decided to cash in on the rising popularity of social media, and rightly so. Social media was used in the last versions of the game as well, but not to the same effect it is being used now, or will be used this time. Reason being the growing numbers of smartphones and increasing smartphone usage to access web and to participate in various social media platforms.

In this article, I will analyze how IPL organisers are using social media to engage cricket fans and what they are missing on, and in the concluding part we will see how they fare vis-à-vis teams on the social media platform.

Tools of engagement

Social media is vast. It is growing every day. New tools are being added and the old ones are pulled out, so it will be utter arrogance on my part and sheer waste of time on our part to see how teams are doing on all the platforms, regardless of the tool’s relevance. So, in the series, I will mainly analyze the teams’ efforts on Facebook, Twitter, YouTube, and website (through blog etc.), and I will also see if any team or IPL itself has designed a mobile app to cash in on the smartphone growth.

Let’s embark on the exciting journey and see how IPL is using social media.

IPL on Facebook

Facebook URL

Everyone is on Facebook, so it was but obvious for IPL to be present there. It is there, rather it has a very strong presence there, may be not as strong a presence as Mumbai Indians has, but 989,000 fans (at the time of writing) is no less a feat, and around 20,000 of them are actively engaged with the page, which is higher than the ones engaged with Mumbai Indians page, in terms of percentage of total fans.

On an average, around 300-400 people like each update put live on the page, which are mainly announcements of one kind or another. Seeing the nature of the page and level of engagement, it is not that bad, but efforts to actively engage fans should have been planned.

A recent post on IPL Facebook Page

The real estate of the page has been nicely used, except for the app bar. It would have been more effective, if nice images had been used, and if app about video had been brought above the fold, which currently is not visible.

The page is not properly moderated because I witnessed some fans using the page to promote their own pages. This could lead to serious spam problem

IPL on Twitter

Twitter URL

Hash tags: #IPL and #YehIPLHaiBoss

In terms of profile optimisation, IPL has made a proper use of twitter. Every section has been properly used. The updates are interesting, but use of its own hash tag is very limited. The tweets are very rarely re-tweeted which suggests that people, though they follow twitter page in bulk, are not very excited with the things they see there.

IPL on YouTube

YouTube URL

IPL’s media partner Times Internet manages its YouTube Channel, and there is not much pre-series activity going on. The videos posted there are either from the matches or post match events, which one can find anywhere on the web. Seeing the equity and resources it has, IPL should have used this platform more creatively to take engagement to the next level, but it has missed the opportunity, at least for now.

For 2012, there is only one IPL promo video, rest of them are from the previous series.

What else?

IPL has also launched a mobile app for iOS platform which will enable iPod Touch, iPhone, and iPad users stay connected with the series. This could have been more rewarding should IPL had released app for android platform as well. Not having an app for android means turning back on a much larger section of smartphone users. Android-based devices are more in use than are iOS ones.

IPL App

Connecting thread

Unlike Mumbai Indians, which has a central theme running across all the social media platforms, IPL is lacking cohesion. Despite registering its presence on all major platforms, it misses out on the opportunity to glue people to the social sites because the strategy is missing.

Another thing that is missing is blog. IPL would have created a stronger buzz by including blogging, which is at the core of any social media activity. IPL should also have created some exclusive content for social media. It would have made the stay on its social profiles much more worthy for the fans.

2012 is a year of missed opportunity for IPL, in terms of social media use. In the next article, we will see how Kolkata Night Riders is doing in Social media. Meanwhile, use the comment box below and let me know what you feel about IPL’s social media efforts?


You may also like:

Twitter Explore replaces Moments tab
Instagram releases India’s top food hashtags
Facebook advances shopping features through AI
Are brands the new Twitter influencers? #HelloIndia
I went through Amitabh Bachchan's Twitter & I don't know how to feel about it....
[Report] Narendra Modi most followed world leader on Facebook

Comments

Previous article
How 'The Reluctant Detective' author used Social Media
Next article
Unboggle the Blog: Blogging Workshop on Social Content
Bikram K. Singh
Bikram K. Singh is an SEO and Social Media consultant, and a content marketing strategist. He has helped businesses of all sizes (including fortune 500 companies) gain competitive advantage on the Internet through SEO, social media, and content marketing. Since 1998, he is hooked to the Internet – initially as a consumer then as a producer, and since 2006 onward, as an SEO consultant and content marketing strategist. He develops and executes SEO, Social Media, and content strategies for businesses of all sizes (including fortune 500 companies). You can reach him on [email protected]

SIMILAR ARTICLES

Indian Memeaverse MemeCon

Instagram shares the top trends & themes from the Indian Memeaverse 

May 11, 2022
NFTs Instagram

Instagram begins testing NFTs starting this week

May 10, 2022
Rage Coffee Social media strategy

Bharat Sethi of Rage Coffee on the role of Instagram marketing in the third wave of coffee

May 4, 2022
#ParcosBeautyInfluencerAwards Parcos has announced 22 winners of its Beauty Influencer Awards

#ParcosBeautyInfluencerAwards announces 22 winning influencers

Mar 30, 2022
iodex marketing strategy

Mitigating Pain: Bineet Jain talks about marketing from an Iodex India point of view

Mar 28, 2022
Ariel India #SeeEqual Campaign

Inside #SeeEqual – What went in the making of Ariel India’s new chapter for #ShareTheLoad?

Feb 17, 2022
Amazon Alexa

Amazon shares insights into consumer behavior on Alexa’s 4th anniversary in India

Feb 15, 2022
Lessons On Vertical Expansion

[Event] Lessons On Vertical Expansion: What Leaders of Tomorrow need Today

Feb 11, 2022

INDIAN SOCIAL MEDIA

A look at Howzat’s Bollywood oriented IPL campaign

May 20, 2022

Amazon India relaunches ‘Aur Dikhao’ campaign during IPL 2022

May 19, 2022

Kingfisher partners with 3 IPL teams for the new leg of its Spread The Cheer series

May 19, 2022

IPL Playbook: Anil Viswanathan on the eternal bond of Cadbury Dairy Milk & Cricket

May 16, 2022

Reach and frequency will always remain the core elements of media: Vishal Chinchankar 

May 16, 2022

Instagram shares the top trends & themes from the Indian Memeaverse 

May 11, 2022

Instagram begins testing NFTs starting this week

May 10, 2022

Jai Lala, Zenith Media on the evolving app economy & opportunities to reach the digital-first consumer 

May 5, 2022

Bharat Sethi of Rage Coffee on the role of Instagram marketing in the third wave of coffee

May 4, 2022

Kapil Grover on Burger King India’s Game Plan to win over Youth with IPL

Apr 27, 2022

Opinion: Two new teams – The hyperlocal IPL marketing opportunity

Apr 18, 2022

Opinion: The Indian Premier League – Howzzat for a startup?

Apr 13, 2022
© 2019 Social Samosa
  • About
  • Advertise
  • Authors
  • Contact Us
  • Contribute
  • Downloads
  • Expert Authors