Global leader in measuring the digital ecosystem, comScore, today released the findings from its study on the online activities in India. And social media has come up all trumps.
Based on an analysis of more than 61 million users who spend an average of 13 hours (772.5 minutes to be precise) per month online, the study found that Google sites were the most preferred by Indian Internet users – reaching out to 57.8 million visitors (94.8% reach).
With more than 50 million visitors, Facebook accounted for 83.4% of the total reach. An average Facebook user spent nearly 4 hours on the website in June as compared to 2.5 hours on Google properties, with YouTube accounting for most of it.
Following Google and Facebook were:
- Yahoo sites – 39.9m
- Microsoft sites – 29.3m
- Wikimedia Foundation – 21m
- Times Internet Limited – 20m
- Network 18 – 17.8m
- Ask Network – 15.8m
- Rediff.com – 15.3m
- NIC.in – 15.3m
Note: comScore didn’t track visitors from Internet Cafes, Mobile Phones and PDAs. Considering how many people prefer to access Facebook through mobile devices, this stat could even be higher.
The analysis of this finding inferred that Social Networking accounts for 25.2% of the total online activities in India, an increase of 0.8 percentage points from last year. Followed by Entertainment (10%), Portals (8.8%) and Email (8.1%).
What Does This Mean For Businesses?
- Facebook is the king of Indian social media. Sites such as Twitter, LinkedIn and Google+ don’t stand a chance against, at least till now. Your business needs to focus more on Facebook. So amp up your Facebook ad spend, formulate an effective content strategy and start focusing on better engagement.
- YouTube is the 2nd most preferred social media platform. The way people are increasingly consuming video content, you must figure out some way to include video into your social media marketing mix. There’s only so far a text or an image can go, video connects with the audience instantly. And as the Internet penetration increases powered by 3G/4G mobile broadband, you will only taste success. Of course everything depends on the content of your video.
So…. The stats are in front of you and you can see how social media is now an integral part of India Internet user. What is stopping you from jumping into social media now?
News source: comScore
Featured image: FreeDigitalPhotos