Homeshop18’s Samsung Galaxy SIII Contest on Facebook & Twitter

Brand Name:

Homeshop18 with Samsung S3

Agency Name:

Mindshift Interactive

E-com portal HomeShop18, in association with MindShift Interactive and Samsung Mobiles had launched an innovative social media campaign – Samsung Galaxy SIII contest on Facebook and Twitter . The interesting angle here is the barter between both brands to leverage via social media and on their website.

Objective:

• Leverage HomeShop18.com and Samsung Mobiles‟ association via Social Media
• Increase traction on Homeshop18.com
• Create plenty of buzz and outreach via Twitter

Results:

• Buzz about Homeshop18.com & the campaign
• Addition of organic fans & followers
• 3000+ clicks on HomeShop18’s website via the Samsung Application on Facebook
• About 20,00,000+ viral outreach via the campaign
• Successful implementation of social media associations, which we believe is the future of social media success.

For a detailed account of the execution of the campaign, check out the presentation embedded below:

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