Social Media Crisis Analysis of Cool Chef Cafe

Cool Chef Cafe

What started out as a complaint on Facebook snowballed into a huge tamasha on Twitter thanks to some irresponsible tweeting by the folks behind @CoolChefCafe.

To those who are unaware of what happened, please read our post on the entire incident here: How to Kill a Brand on Social Media – @CoolChefCafe Tells You How

While a lot of damage has been done since then, let’s have a look at an analysis of this entire crisis.