[Report] Snapshot of Digital India 2012

Digital penetration

Digital media has been growing exponentially in India. With the internet penetration growing steadily here the industry has great potential for creativity, growth and innovation.

Here is a report on the Snapshot of Digital India 2012 compiled by Ethinos Digital Marketing:

  • 20 million people use Internet only through mobiles
  • The Indian Smart phone market is forecasted to see CAGR (Compound Annual Growth Rate) of 57% from 2011-2016
  • 7.2% (from 23.4 million) of Pinterest Users come from India and they generate 6.6% of the page views.
  • There are 65 million, 33 million and 17 million Facebook, Twitter and LinkedIn users in India.
  • India has more Facebook, Twitter and LinkedIn users than UK.
  •  67% of Indians who are on the web use online reviews to help them make purchases .
  • 60% Indians who are social media users are open to being approached by brands.
  • Mobile phone penetration in India is more than 60% and is expected to be over 90% by 2015.

Featured Image: babyben