Social Media Case Study: SWAAD KESARIYA – The Winter Food Festival by Rajdhani

Brand Name:

Rajdhani

Agency Name: 

GoZoop

Objective:

To promote the winter food festival online, generate awareness about the event specials (winter delicacies) & drive offline footfalls.

Execution:

• Online Teaser Post
• Online branding/customization as per the festival’s theme (Facebook, Twitter, YouTube & Foursquare)
• The event announcement post
• Facebook events to let our fans know about the venues & the festival/event
• Online promotion of the Facebook contest
• Online promotions of the festival’s delicacies
• Activation of Foursquare offer

Results:

1. The festival’s special delights were promoted online.

2. Offline footfalls were generated using the Foursquare offer.

3. Online queries were addressed using the Facebook menu tab.

4. A decent number of website visitors was recorded.

5. Contest specials were promoted using the Facebook contest, Facebook Menu tab, Online creatives & the Twitter contest #ILoveWintersBecause.

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