Social Media Case Study: SWAAD KESARIYA – The Winter Food Festival by Rajdhani

Brand Name:


Agency Name: 



To promote the winter food festival online, generate awareness about the event specials (winter delicacies) & drive offline footfalls.


  • Online Teaser Post
  • Online branding/customization as per the festival’s theme (Facebook, Twitter, YouTube & Foursquare)
  • The event announcement post
  • Facebook events to let our fans know about the venues & the festival/event
  • Online promotion of the Facebook contest
  • Online promotions of the festival’s delicacies
  • Activation of Foursquare offer


1. The festival’s special delights were promoted online.

2. Offline footfalls were generated using the Foursquare offer.

3. Online queries were addressed using the Facebook menu tab.

4. A decent number of website visitors was recorded.

5. Contest specials were promoted using the Facebook contest, Facebook Menu tab, Online creatives & the Twitter contest #ILoveWintersBecause.