Social Media Case Study: SWAAD KESARIYA – The Winter Food Festival by Rajdhani
Brand Name:
Agency Name:
Objective:
To promote the winter food festival online, generate awareness about the event specials (winter delicacies) & drive offline footfalls.
Execution:
- Online Teaser Post
- Online branding/customization as per the festival’s theme (Facebook, Twitter, YouTube & Foursquare)
- The event announcement post
- Facebook events to let our fans know about the venues & the festival/event
- Online promotion of the Facebook contest
- Online promotions of the festival’s delicacies
- Activation of Foursquare offer
Results:
1. The festival’s special delights were promoted online.
2. Offline footfalls were generated using the Foursquare offer.
3. Online queries were addressed using the Facebook menu tab.
4. A decent number of website visitors was recorded.
5. Contest specials were promoted using the Facebook contest, Facebook Menu tab, Online creatives & the Twitter contest #ILoveWintersBecause.
Social Media Case Study: SWAAD KESARIYA – The Winter Food Festival by Rajdhani from SocialSamosa.com
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