Social Media Case Study: EMC Academic Alliance

emc academic alliance
This Case Study is a part of few case studies showcasing the best ways to leverage Facebook from business perspective.
Objectives:
  • Increase the number universities/institutions signing up for the program
  • Generate more student enrollment/enquiries
  • Increase awareness of EMC as a global leader in IT
Execution:

The Facebook Page is built around bringing all information for students and universities together in one place.

  • The “About” section contains complete details of the alliance, curriculum, and availability
  • The cover picture is clear, striking and thought provoking
  • The Page is connected to other social media platforms like TwitterYou Tube and SlideShare through apps and tabs
  • The “Events” app hosts details of all upcoming student events

Facebook Ads are used to reach out to students and universities.

  • Topic targeting is used in conjunction with country targeting to reach students from particular universities.
  • Ads for career opportunities, technology write ups and other infographics are targeted to relevant students.
  • Page post ads targeted to current fans are used to boost specific posts

The EMC Academic Alliance engages its large fan base by:

  • Posting information relevant to its fan base – the latest trends in IT, infographics, career opportunities, notes, white papers, and videos
  • Asking questions and seeking fan input

Sponsored stories are a primary driver of new likes to its Page

  • Sponsored stories are used in conjunction with country and age targeting to reach friends of current fans who are likely to be interested in the program
Results
  • 30% of all student enrollment queries originate from Facebook
  • 10% increase in students enrollment
  • 2X increase in enquiries from universities/institutions to join the program
  • 1 million users on Facebook educated about EMC World, an annual IT conference, due to Page posts

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