Social Media Case Study: Myntra.com

myntra.com

This Case Study is a part of few case studies showcasing the best ways to leverage Facebook from business perspective.

Brand Name:

Myntra.com

Objectives:

Myntra uses Facebook as a marketing channel to:

  • Acquire new customers
  • Increase engagement with existing customers
  • Create strong brand credibility among target customers
Execution:

The company’s strategy for its Facebook Page includes four parts:

  • Increase awareness of new products to drive sales on website
  • Build brand loyalty through response to customer service inquiries
  • Launch exclusive promotions and contests to fans
  • Install social plug-ins on website to increase traffic to Facebook Page

The company uses Facebook Ads to achieve several objectives:

  • Target the exact demographic of potential active buyers on Myntra
  • Increase the number of fans on its Facebook Page
  • Reach friends of fans (using sponsored stories) to become fans of its Facebook Page
Results:
    • 25% of revenue is directly attributable to Facebook
    • 120% increase in transactions originating from Facebook in last 6 months
    • 75% increase in total website traffic from Facebook in last 6 months
    • 300% increase in reach among Facebook fans in last 3 months

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