To delight fans/followers with some beautiful kites on Makar Sankranti.
- Four promotional posts on Facebook & a few tweets.
- The app was launched with a teaser post.
- The communication was based on introducing the app to our fans.
- Possible organic fans were reached on Facebook which made the app go viral
- New organic fans: 180+
- Total visits on the app tab: 945
- Total plays: 486 users actually played the app
- Unique plays: 200+ unique users played the app
- Total visits on the page: 1,989+
- Unique visits on the page: 687+
- On an average they reached out to 20,000+ fans (8,000+ unique users)
- Total scores received: 486 users submitted their scores to us
- Bitly link clicks: 470+
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