Social Media Case Study: Kaipo Che by Rajdhani

Rajdhani logo
Agency Name:

GoZoop

Brand Name:

Rajdhani – Ek Khandani Parampara

Objectives:

To delight fans/followers with some beautiful kites on Makar Sankranti.

Execution:
  • Four promotional posts on Facebook & a few tweets.
  • The app was launched with a teaser post.
  • The communication was based on introducing the app to our fans.
  • Possible organic fans were reached on Facebook which made the app go viral
Results:
  • New organic fans: 180+
  • Total visits on the app tab: 945
  • Total plays: 486 users actually played the app
  • Unique plays: 200+ unique users played the app
  • Total visits on the page: 1,989+
  • Unique visits on the page: 687+
  • On an average they reached out to 20,000+ fans (8,000+ unique users)
  • Total scores received: 486 users submitted their scores to us
  • Bitly link clicks: 470+

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