Objective:Gozoop decided to have alternate Saturdays off, Hell Yeah! and to use Twitter to unlock news.
Since Saturday Off was something that people at Gozoop wanted since a long time, they thought to make people curious and excite them before giving away the BIG news!
So they decided play a game using Facebook and the twitter hashtag #AwesomeStuffWeDo to unlock the news. Everyone had to tweet using the hashtag and mention @Gozoop in their tweets. The target was 500 tweets on the tag and the news would be out!
People were all charged up which translated to be a perfect way to end the week.
- Total number of posts on #tag – 900+
- Original Tweets – 432+
- Total Reach – 702,211
- Tweets @ mentioning GooZoop
- Retweets -375
- Timeline deliveries – 2,339,981