Xpress Money was celebrating its social media success of reaching 1 lakh fans on their FB page. They decided to share the joy with their Twitter followers also, with a hashtag contest.
To create engagement with the existing follower base and spread smiles.
- The hashtag #100kReasonsToCelebrate was launched on 8th May, 2013
- The said hashtag was started at around 11:45 am and was active for more than 24 hours
- It was trending #1 in Mumbai at around 1 pm & across India at 2 pm
- The trend lasted for 3 long days (on the top of the list!)
- 6700+ Tweets
- They had a reach of more than 1.82 Million
- 1526 Original Tweets
- 5.15 Million Timeline Deliveries
- 4285 Mentions to our handled during that period