TO THE NEW Acquires ThoughtBuzz, Integrates Social Media Analytics Capabilities

TO THE NEW, India’s leading digital services network, today announced the acquisition of ThoughtBuzz, a leading social media analytics company in India and South East Asia. The acquisition will allow TO THE NEW to integrate social media analytics into its digital services portfolio thus expanding its digital ecosystem to marketing, content,technology and analytics.

ThoughtBuzz is a feature‐rich, web‐based application that provides social media monitoring for organisations, brands or products. It provides social media intelligence services for Toyota, Air Asia, Raffles Hotels, 3M, Dr.Batra, The Economist, Edelman, Mediacom, Mindshare and more, across sectors like automobiles, FMCG, airlines, telecom, hospitality, consumer electronics, politics, entertainment and retail.

ThoughtBuzz offers analytical and segmentation capabilities to track public content on social media networks that help marketers make informed decisions based on customers’ perceptions about the brand and its competitors.

IDC estimates the analytics market to be a USD 51bn business by 2016. Social media analytics is gaining prominence across the region, with organisations leveraging it to create a competitive edge and gain advanced knowledge about how their products and services are being perceived by their customers.

Commenting on the acquisition PuneetJohar, Managing Director, TOTHENEW,said,

“We have drawn up plans to invest and scale‐up ThoughtBuzzand integrate it with our current offerings to clients. The acquisition of ThoughtBuzz will bring an industry level focus to our services and base them on key consumer and competitive insights.”

The acquisition of ThoughtBuzz will add domain and industry experts to the existing talent pool at TO THE NEW. Mr.Anshul Jain, CTO & Founder, ThoughtBuzz and Mr.Ashok Patro, Co‐Founder & COO,

ThoughtBuzz will join the management team at TOTHENEW.

“TOTHENEW shares our zeal for innovation and tapping the infinite potential of the digitals pace. With TOTHENEW’s expertise in digital services and ThoughtBuzz’s analytical capability, we are confident that we will be able to provide innovative and smart digital solutions to meet end‐ to‐ end needs of the customers and clients,”

said Mr. Ashok Patro, Co‐Founder and COO, ThoughtBuzz.

TO THE NEW is a digital services network that conceives, creates and manages digital platforms for content, communities and commerce. It is owned by Four Cross Media Ltd.

This is the second acquisition by TO THE NEW in 2013, after Techsailor. Earlier this year, TO THE NEW had announced the intent to invest USD 13 million in its Indian operations over the next three years and further committed to invest USD 10 million to grow its foot print in the South East Asian region.

Through its business units  ‐ Ignitee Digital, IntelliGrape Software, Tangerine Digital, and Techsailor, TOTHENEW offers expertise in digital marketing, content,technology and analytics.

TO THE NEW collectively manages the mandate for more than 120 clients across Asia, in diverse sectors like BFSI, Automobiles, E‐commerce, FMCG, Retail, Sports,Hospitality and Media&Entertainment.